Handwritten Type for L’Oreal by Bindery
Created handwritten type, “Classic”, for L’Oreal’s Defining Beauty campaign video. To encompass the interpretation of classic beauty, I wanted to give the word texture that mimicked iconic red lipstick. Using textured brushes in Photoshop, I was able to experiment and sketch out several variations of color, style, and composition for the word before finalizing with the client on the classic red script.
Follow this link here for full video by Bindery:
Kezia Kartika